Vivid Studio Insider for July 3rd, 2008

Vivid Studio Insider for July 3rd, 2008

THE DUTCH DIG VIVID'S "CELEB" VIDEOS -- A columnist for the leading Dutch newspaper, De Telegraaf, thinks Vivid's celebrity videos are helping revive careers. In a column last week Beertji Stijl reports on "America's Sexiest Home Videos" and includes among them "Jimi Hendrix: The Sex Tape" and "Kim Kardashian, Superstar." Her column begins, "Career in the dumps? Just leak your sex tape!" The full-page feature includes photos of the Hendrix and Kardashian DVD covers from Vivid, and notes that following the release of the sex tape Kardashian started getting better ratings with her TV show, "Keeping Up With the Kardashians." As for Hendrix, Stijl asks rhetorically, "Who knows (what impact the tape might have had were he still alive); he still had lots of money but he might have put the career boost of a sex video to damn good use."

SUNNY ON VEGAS RADIO -- Vivid Girl Sunny Leone was a featured guest this week on the popular Las Vegas radio program, "Rock & Roll Morning Show." The interview fits the KOMP-FM format, which features "prank call segments, parody songs, guest comedians and outrageous stunts." Hosts Craig, "Sweet Al," Andy; and John "Salami" Toalson had fun with Sunny and discussed her latest Vivid film, "Sunny Loves Matt."

"TIME" QUOTES STEVEN HIRSCH on the iPhone - Time Magazine Online reporter Jeremy Caplan reported recently on the role of the adult industry in the introduction of Apple's new iPhone. In an article headlined "Turning the iPhone into the xxxPhone" Caplan noted that Vivid is ahead of the pack in serving iPhone users. "Steve Jobs says he won't have anything to do with smut, but porn purveyors are lusting to exploit Apple's updated device. Vivid, a leading adult entertainment company based in Los Angeles, says that 50% of its mobile browser traffic now comes from iPhones. The company expects that to grow with the release of Apple's new model on July 11. Vivid CEO Steve Hirsch told TIME that his company will launch what it calls a 'supersite' this summer to capitalize on the new iPhone. Vivid is investing hundreds of thousands of dollars in the new supersite, Hirsch says.